I’m Martina Flor, I run a studio in lettering and custom type in Berlin and I’m my own boss.
I’ve been freelancing since 2010 and have created art for hundreds of clients around the world. I’ve also launched a line of products, earned prizes, published books and started an online academy (this one). I currently generate a full-time income exclusively by doing things I enjoy.
While running my freelance business (with successes and failures), and helping others launch their freelance career, I’ve learned a lot about what works and what doesn’t. Having been my own boss for the past ten years, I’ve come to realise that thriving in your art is just as important as succeeding in your business, and that both are possible.
Starting your own freelance business can transform not only the work you do but also, the way you shape your life.