ALL YOU NEED TO KNOW TO DIGITIZE AND FINALIZE YOUR LETTERING PIECE AS A PROFESSIONAL
The Digital Lettering Masterclass is a 2 session masterclass packed with technical tips that involves the process of digitizing a lettering sketch from start to finish.
THIS IS FOR YOU IF:
You have been doing lettering for a while and think to yourself “Is there something else out there for me, other than procreate?”. Perhaps you have been drawing on paper and you are ready to add a digital tools to your workflow with letters. Or maybe you have learned how to vectorize your lettering pieces but they always seem to get flat and lose something when translated to vectors. You keep on trying but:
☞ You struggle with point placement in your drawing and understanding how many points you need.
☞ You’re confident with vector placement but your curves just end up not looking good.
☞ You find it hard to keep stroke consistency and would like to find ways to automatize it.
☞ Your digital drawing doesn’t have enough depth and you want to make it look more interesting.
☞ Digitisation is taking FOREVER and you want to improve your workflow with vectors.
This workshop is for you. Learn how to digitize letterforms using vectors and add effects that make your lettering take the leap from great to awesome.
Thank you Martina and Elías for the tips and techniques. They have helped me work faster and much, much better than ever. Best money I've ever spent!
I feel so proud of myself! The last time that I tried to vector my lettering it took me 2 weeks and even though I re-did this sketch I completed the entire process in 2 days! I never thought I would be able to finish that fast. Thank you for sharing your knowledge, Martina and Elías!
Graphic designer, calligraphy and lettering artist
I had a great time at the workshop! I am not new to vector art, but I still learned some awesome tricks! Thank you Elías and Martina for organizing such an amazing masterclass. This design is going in my promotional material catalogue for my business.
Multidisciplinary lettering artist
WHAT'S INCLUDED IN THE MASTERCLASS
SESSION 1 | Mastering Your Digitizing Technique
☞ Introduction: why vectors are great for you and how you can incorporate them in your process. See real-life examples and have a look inside Martina’s creation process.
☞ Demo: learn effective techniques to vectorize letterforms and tips to understand *exactly* where your points should sit.
☞ Demo: learn efficient workflows for drawing lettering and short cuts to optimise your shapes.
☞ Hands-on: digitize your sketch using vectors while connecting with other peers in the class.
SESSION 2 | Adding Magic To Your Design
☞ Introduction: Adding effects and telling stories with your lettering. See real-life examples and have a look inside Martina’s creation process.
☞ Demo: learn how to add depth and effects to your letterforms so that they tell the stories you want to tell.
☞ Demo: learn how to apply textures, details, and magnificence to your designs.
☞ Hands-on: customize your lettering piece with effects and textures while connecting with other peers in the class.
Content of the Masterclass
Understand and master a useful technique to draw letters
Learn to add effects and enhance the storytelling of your lettering
Receive direct feedback from the instructors and peers
Get pro tips on digitizing and applying effects
Get tons of inspirations, see what is behind prodigious projects
Receive insights on how a professional workflow looks like
JOIN THE COMMUNITY
Join the community of alumni and interact with other students to give and receive feedback on your own pieces.
Lettering Artist & Workshop Host
Martina Flor combines her talents as both a designer and an illustrator in the drawing of letters. In 2010 she started her studio in Berlin and since then has worked with several high profile clients, been on stage at dozens of design conferences, won awards, and taught thousands of aspiring freelance lettering designers to hone their craft, become hand-lettering masters, and expand their business.
Designer & Vector Manager
Elías Prado is a lettering artist and designer from Mendoza, Argentina. He graduated in Industrial Design in Gran Canaria, Spain, and specialised in graphic design, advertising and illustration. In 2018 he joined Studio Martina Flor as senior designer to focus on lettering and type design. Since then he's developed a unique skill to polish letterforms and make every lettering piece shine.
WHY DIGITIZING WITH VECTORS?
Although there’s tons of digital tools out there to create digital lettering, using vectors can oftentimes be the way to go. Here’s why:
☞ Vectors allow you to take 100% control over your curves.
☞ You can decide exactly the shape of your letterform.
☞ When scaled, pixels loose resolution, hence the word "pixelated”. Vectors can be scaled infinitely.
☞ In some projects clients will demand a vector file from you.
☞ Vector drawings are easier to edit than a hand-drawing lettering piece.
☞ You can apply effects automatically.
FREQUENTLY ASKED QUESTIONS
The course is divided in 2 sessions. You can start the Masterclass at any time you want after you sign up.
You have lifetime access to the content of the Masterclass.
Yes! This is an online course, so you can access from wherever you are.
The program is open to designers, lettering artists, illustrators, students and professionals of all levels of expertise. Beginners, as well as more experienced attendees are welcome.
You will need a computer with Adobe Illustrator installed. Additionally, you need to have a sketch or a drawing of a lettering that you would like to digitise during the sessions.
The fee covers the attendance to both sessions, life-time access, cheatsheets, feedback from other students and instructor, and joining the academy community.
We are sure that you'll surpass your expectations with this masterclass. So much so that offer a 30 days money back guarantee.
If you're not happy, motivated and inspired after the sessions shoot us an e-mail and we'll issue a refund. No questions asked.